Free localisation tool
Marketplace description translator
Selling across borders? This localises the reseller vocabulary in your listing — condition, materials, sizing and flaw terms — into six European languages, so buyers read your description in their own language. It covers 43 of the terms resellers use most, translated into French, German, Spanish, Italian, Dutch and Portuguese. Free, no sign-up.
How it works: a reseller-vocabulary translator — it localises the fashion, condition and sizing terms buyers search for, keeping the rest of your text intact. Great for standard listings; for long prose, review the output before posting.
Why localise your listings for European buyers
When you sell cross-border, buyers search and shop in their own language. Getting the key terms right — condition ("excellent condition"), material ("wool", "leather"), sizing and flaw descriptions — makes your listing findable and trustworthy to a French, German, Spanish, Italian, Dutch or Portuguese buyer. This tool focuses on exactly those reseller terms, so the important vocabulary is correct even if you leave the rest of the text as-is.
It's especially useful on Europe-wide marketplaces like Vinted and Vestiaire Collective, where a single listing can reach buyers in many countries.
Which terms it localises
The translator focuses on the vocabulary buyers actually search and filter by: condition phrases ("excellent condition", "new with tags", "no flaws"), materials ("wool", "cotton", "leather"), garment types ("jumper", "hoodie", "jacket"), sizing ("size medium", "oversized") and trust signals ("smoke-free home", "fast shipping"). Each recognised term is shown as a chip so you can see exactly what was localised, and the rest of your text is left untouched.
Get more from your descriptions
Localising the key terms is usually enough to make a listing findable in another language, but for longer descriptions it's worth a quick human check before posting — machine localisation of full prose can miss nuance. Pair this with the title generator to prepare both the title and the description before you crosslist across Europe.