Selling on eBay · Guide
How to sell on eBay
eBay is one of the largest and most established marketplaces in the world, with deep reach across Europe and strong demand for almost every category — from fashion and sneakers to electronics and collectibles.
Europe-first, worldwide-ready: Relistly is built around European currencies, sizing and languages — and it also crossposts to worldwide marketplaces, so sellers outside Europe can use it too.
Is selling on eBay worth it?
eBay’s enormous buyer base and item-specifics search make it powerful for both fashion and non-fashion resale. It suits:
How to start selling on eBay
Create a seller account
Register, set up your payout details and, if you sell regularly, consider a business account and eBay Store.
List with accurate item specifics
Fill in brand, size, model and condition. Complete item specifics are what make listings findable on eBay.
Choose auction or fixed price
Use fixed price for predictable value; use auctions for rare or high-demand items where competition drives price up.
Set shipping and returns
Offer clear shipping options and a returns policy — both influence buyer confidence and search placement.
Optimise the title
Use the full title length with the words buyers search, avoiding filler and gimmicks.
Publish, then manage
Monitor watchers and offers, and consider Promoted Listings to boost visibility on competitive items.
Tips to sell faster on eBay
eBay selling fees
There is no single worldwide eBay fee — it depends on the eBay site your account is registered on. On eBay.nl, most private sellers pay about 11% + €0.35 per order (11% up to €1,990, 2% above, plus a small per-order fee and a 0.42% regulatory fee), with the first 150 listings each month free. Private-seller figures include Dutch VAT.
| eBay site | Typical seller fee |
|---|---|
| eBay.nl — private | ~11.42% + €0.35 (incl. VAT); 150 free listings/mo |
| eBay.nl — business | ~11.35% + €0.45, ex VAT (sales below €990) |
| eBay.com (US) | ~13.6% + $0.30 (sneakers ≥$150: 8%; handbags: 15%) |
| eBay.co.uk (UK) — private | 0% final value fee; 300 free listings/mo |
Selling internationally from the Netherlands adds a fee based on the buyer’s location — 0% within the Eurozone or Sweden, 1.45% to the UK, 1.94% to other Europe, the US or Canada, and 3.99% elsewhere (business rates are slightly lower). Category exceptions apply. Figures are as of 2026 — confirm current rates for your site and category.
Sell on more than eBay — without doing it all twice
Most successful resellers do not stop at one app. The same item can sell faster when it is visible on several marketplaces at once — the challenge is not rebuilding every listing by hand.
Relistly lets you keep one central inventory and publish each product to eBay and the other marketplaces you sell on. When an item sells, matching listings can be removed from your other channels automatically.
From your eBay inventory →
See the eBay integration or browse all marketplace integrations. New to crosslisting? Start with the best crosslisting software for Europe.